Job Overview and Employment Conditions

The Manager, Marketing – Public Relations, Promotions & Social Media role centers on driving innovative campaigns for Universal Horror Unleashed. This is a full-time position with duties including leading data-driven strategies, digital influencer programs, and brand activations. Qualified candidates bring 5+ years of marketing and communications experience and a bachelor’s degree in related fields. This is a regular, permanent job opportunity providing a competitive compensation package and growth prospects within the Universal Destinations & Experiences group.

Daily Responsibilities & Role Insights

On a daily basis, the selected candidate will strategize and execute peerless, omni-channel marketing plans aimed at boosting revenue and brand engagement. This includes managing lifecycle marketing such as lead generation, nurturing, campaign conversions, and post-purchase follow-up through digital channels. The professional will develop and deliver effective public relations plans, write compelling press releases, manage media relations, and track campaign performance. Working closely with internal teams, influencer programs, and partners ensures campaigns remain coordinated and aligned with Universal’s broader brand.

Main Advantages of the Role

The chief attractions are the chance to lead creative efforts in a globally recognized entertainment brand and to work on campaigns with real impact and visibility. You’ll collaborate with talented teams across marketing, PR, and social, sharpening your leadership and strategic skills while staying at the forefront of experiential entertainment marketing.

Challenges and Considerations

This role demands balancing multiple high-profile projects and coordinating with diverse stakeholders under tight deadlines. Navigating legal clearances, stakeholder approvals, and rigorous reporting performance can be time-consuming. The required skill set is broad, from digital marketing knowledge to advanced communication tools, so flexibility and up-to-date expertise are essential.

Final Verdict

For marketing professionals seeking the next step, this is a compelling opportunity. The blend of creative autonomy, career growth, and engagement with a top-tier entertainment brand makes this role appealing for those with proven expertise and a passion for dynamic campaigns.