Platforms like Kwai and TikTok have become increasingly popular among global users due to their ability to create and share short videos with a wide range of interesting effects and filters.

There is a significant difference between Kwai and TikTok when it comes to their target audience: while TikTok’s audience is primarily made up of teenagers and young adults, Kwai attracts a broader and more diverse audience that spans every age group possible on the short-form video platform. This can play a role in the nature of the content produced and shared on each platform: TikTok is all about challenges and pop culture trends, while Kwai has a wider and more diverse range of topics and interests.

Another distinction between the two services is the way videos are monetized: on Kwai, content creators have the opportunity to earn money through virtual gifts sent by viewers during live broadcasts; on TikTok, they can earn money through partnerships with brands and product promotions. These differences may influence creators’ choices regarding the platforms where they share their work, depending on their preferences for content monetization.

Additionally, the editing options available on each platform can also influence users' decision to choose between them. Just as TikTok offers a wide variety of visual resources for videos, Kwai stands out for its easy-to-use editing tools. This can appeal to people with little experience in video editing, but who want to produce quality content without complications or delays.

Kwai and TikTok are both known for being popular short-form video platforms with their own unique features that appeal to different groups of people. While TikTok is often favored by young people due to its variety of creative filters available for videos posted on the platform, Kwai stands out for its easy-to-use editing tools that attract a diverse audience compared to its competitors in the same online category. Choosing between the two platforms largely depends on the user’s personal interests: whether it’s to monetize original content created by themselves, reach a specific target audience, or just have fun producing captivating videos.